ABOUT FREY

Hi, I’m Frey, the creator behind MadebyFrey.com.
This brand began as a deeply personal journey—a return to my creative roots after years of chasing a version of success that left me feeling empty.

I grew up in an East Asian family where hard work and achievement were deeply valued. As a child, I was drawn to crafting—I’d spend hours watching my aunt sew and making little things by hand. But as I got older, I put those interests aside to pursue what felt like a more “respectable” path.

After a decade in the corporate world, I had the title and the stability—but not the joy. I struggled with anxiety, insomnia, chronic back pain, and an overwhelming sense of disconnection. Through therapy and reflection, I finally saw what I’d been missing: a life that felt real, tactile, and true to me.

So I returned to the simplest thing that once brought me peace—sewing.

From a small studio with a few skilled hands helping behind the scenes, I now design and create handmade fabric pieces—bags, bag charms, and accessories, as well as items tied to books and journaling, like book sleeves and fabric covers. Every item is thoughtfully crafted, focusing on quality, texture, and the small details that make something feel special.

My personal style has also evolved. I used to love minimalism and practicality—and I still do—but I’ve also come to believe that the world needs a bit of cuteness too. A soft cat-shaped bag charm or a warm-toned pouch might seem small, but to me, those things carry emotional weight. They offer comfort, playfulness, and a reminder that not everything has to be so serious.

At MadebyFrey, we don’t mass-produce. Every product is made in small batches, carefully sewn and stitched with attention and care. What began as a way to heal myself has become a way to share light with others.

I may not know exactly where this journey will lead, but I’m grateful for the chance to create—and to connect with people who appreciate handmade things filled with warmth and intention.